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Top 10 Ways For Copywriters To Overcome Writer's Block.
By Jo Han Mok,
CEO Super Fast Profit Enterprise
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Top 10 Ways For Copywriters To Overcome Writer's Block
by Jo Han Mok, Midas Touch Marketing
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We all know that words have the power to persuade,
compel and most importantly, sell.
However, many have likened the process to getting the
'right words' to trying to get blood from a stone.
When I first started out, writing copy meant slitting
my wrist and 'giving blood'.
Of course, I've greatly refined my copywriting
process, and I'd like to share my methodlogy with you.
Here are my top 10 ways of getting greatly reduce the
number of brain farts that can stand in your way of
writing cash pulling copy.
Writer's Block Annihilator #1: National Enquirer
While you might be tempted to dismiss the Enquirer,
the fact is people love tabloids! Senstionalism sells.
Big time. This may just provide the much needed
'sensational angle' you need to position your product
or engineer your offer.
Writer's Block Annihilator #2: Female Magazines
Headlines on these magazines are designed to
tilltilate, tease and intrigue. You can and should
model those headlines to add more sizzle into your
copy and to give your writing that much needed 'oomph'!
Writer's Block Annihilator #3: competitor Research
Check your competitors out. Observe what they're
doing. What kind of strategy are they using? What kind
of tactics are they using. How are they presenting
their offer? The answers to these questions will
provide you with the necessary brain juice to get the
words 'flowing'.
Writer's Block Annihilator #4: current Events
There may be happenings in the world that you can link
your ad copy to. For instance, you could have
headlines like 'If Only Clinton Knew This...'.
Get the idea?
Writer's Block Annihilator #5: Festive Occasions
Is Thanksgiving or Valentine's day around the corner?
If you're an info-publisher, would Valentine's day be
a good time to tell your subscribers how much you love
them? Would Thanksgiving be a good time to tell your
subcribers how grateful you are for their continuous
support?
Writer's Block Annihilator #6: Be Still
How about trying to stop 'figuring' it out, and just
observe a good 3 minutes of pure silence. To quote
the Good Book, 'Be still and know that I am god'.
You'll surprise yourself at just how many ideas will
start popping into your head simply because you
'stopped thinking'.
Writer's Block Annihilator #7: Read Something else
Choose to read something completely different from
what you are writing. The more 'different' it is, the
better. This will allow your haphazard thoughts to
regroup and refocus.
Writer's Block Annihilator #8: Chunk It
Break down whatever you're writing into achievable
small chunks. Reward yourself at the end of every
completed chunk.
Writer's Block Annihilator #9: Refer To Controls
Drop all that you're doing, and start reading winning
'controls'. Understand that these sales letters became
'controls' because they were winners. It's near to
impossible to not get the next million dollar idea
from winning sales letters. Remember, don't reinvent
the wheel when you can change the tires.
Writer's Block Annihilator #10: Listen To Mozart And
Baroque Music
Yes, it's been proven to boost productivity. Baroque
music is an excellent example, especially the works of
Vivaldi, Bach and Handel. Interestingly, the major
portion of scientific research into whether listening
to music increases productivity has centred on what is
known as the 'Mozart effect'. Studies have shown that
college students had performed better on their math
problems when listening to classical music.
Interestingly the effect of listening to Mozart does
not appear to be limited to humans either. Apparently
cows will produce more milk if music Mozart is played.
Imagine what the 'Mozart effect' would do for your
copy?
So now not only do you have one, but ten ways to rid
yourself of writer's woes.
Use them, nail those words, get those customers and
rake those sales in.
The 'little' guy CAN succeed!
Jo Han Mok
Jo Han Mok is a frequent guest and featured
speaker at Internet Marketing bootcamps and conferences on subjects such
as copywriting and Joint Venture Marketing. Visit his website to get a
simple step-by-step plan that can take you from ground zero to having
money deposited in your bank account from an online business every single
day for the rest of your life!
http://www.SuperFastProfit.com
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